Webinar: Business on Purpose – Allyson Hewitt

Business on Purpose

What: SingularityU Canada Meet the Faculty Webinar Series: Meet Allyson Hewitt

When: Friday August 23, 2019 | 12:00 PM EST

Who: Allyson Hewitt, SingularityU Canada Social Impact Faculty


It is clear that business as usual is no longer an option. The demands for businesses to put “purpose” at the center of their work is coming from all directions. Top talent is demanding opportunities to do meaningful work, consumers are demanding products and services that allow them to “shop their values,” and shareholder activism is on the rise. 

But this also creates opportunities for exponential growth. Positioning yourself correctly in this space can lead to engagement and retention of top talent; expansion of customer segments; access to new forms of capital and, by looking at your business through the lens of purpose, you will be exposed to unimagined opportunities for innovation.

In this webinar, Allyson Hewitt, SingularityU Canada Faculty in Impact and Social Innovation will show how “purpose” is the future of business and that traditional approaches to “corporate social responsibility ” are just not good enough.

About Allyson: 

Allyson has assisted hundreds of social ventures to become economically sustainable and increase their social impact. She has developed and helps lead the social innovation programs at MaRS which has included Social Innovation Generation (SiG); the Centre for Impact Investing; Solutions Lab; and Studio Y which is helping develop leaders for the success in the innovation economy. She leads the programming in cross-sectoral collaboration.

She is a member of the federal Social Innovation and Social Finance Strategy Co-Creation Steering Group which is preparing a strategy for the government of Canada to advance and support innovation with high impact social outcomes.

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